Posted on | February 18, 2010 | No Comments
The Howdy Doody Show reigned as one of the first and most popular of all children’s television shows from its debut on December 17, 1947 until its final episode in 1960. Early on the producers of the program realized the incredible merchandising potential they had in Buffalo Bob and his cheerful red-haired puppet. In 1949 Dell Publishing introduced their first Howdy Doody comic book, selling 30,000 copies in its first week. Subsequently, through a myriad of licensing agreements the Howdy Doody franchise sold wind-up toys, beanie hats, “humming lariats”, t-shirts and of course… wallpaper!
This fill design and it’s coordinating border (from an anonymous hand) comes from a United Wallpapers sample book circa 1951. The patterns came in both a pastel pink and the above pale blue versions for both boys and girls who were fans of the show. It would be interesting to know just how much of this colorful paper actually made it to walls around America and abroad.